Choosing a colour drops a functional (not marketing) cookie which explo... expires after 7 days.
It just remembers your colour choice, that's it.
We have 3 principal activities :
Imagining
new digital products/experiences
Transforming
existing digital products/experiences
Product Management
to accelerate your deployments
We’re obsessive about being evidence-based and compulsively challenge the status quo.
This is why we rely on behavioural science to bring products/experiences to market which are consistent with actual human behaviour.
You will never find us proposing UX, features, or product ideas simply because <insert cliché market leader> is doing it.
If you want to stop the guesswork and crave an empirical foundation to make solid product/UX decisions, we’re here for you!
Did you know that Google once tested over 50 shades of blue for the hyperlinks we see everyday? Talk about being colour-conscious!
Behavioural science played a big role in this decision, as the right hue can impact user engagement and click-through rates.